Recent studies have found that trust can be established in human interactions and brand relationships through a certain amount of time and interactions. Specifically, it takes an average of 7 hours of interaction or 11 or more interactions through different mediums for trust to be established. This scientific discovery emphasizes the importance of consistency and reliability in building trust. By understanding the time and effort required to establish trust, individuals and brands can take the necessary steps to consistently and reliably interact with their audience over time.

7 hours or 11 contact points

Reciprocation

Reciprocation, the act of returning a favor or kindness, has been shown to play a significant role in building and maintaining long-lasting relationships. Studies have shown that it creates a sense of mutual obligation and social exchange which helps to foster positive feelings, creates a sense of commitment, and encourage further positive behavior.Additionally, reciprocation can create a positive feedback loop, where one person's positive behavior prompts another person's positive behavior, further strengthening the relationship.

Communication Secrets...